"How can we take our company to the next level of strategic alignment?"
Positioning, rebranding, vision and mission, values and principles for internal cooperation
Analysis of the market (category), the target groups motivation and needs, in-depth consideration of the direct and indirect competition as well as the cultural trends to develop the business change imperative and derived from it with corporate / brand - vision as well as mission including the values and principles for the cooperation of employees. Derived from this was the development of the brand architecture (strategic basis for the alignment of the company as a whole - from product development to communication) and the Bulls Eye for the daily application in the departments.
I'm excited about what we've created together. It feels really big and ambitious. His work has been critical in helping us talk about alphin internally and externally - whether it's with applicants, employees, our customers, and our current or prospective investors.
We are incredibly pleased with the outcome of working with Ricardo. He delivered everything we hoped for and more. It's been a great success.
I'm excited about what we've created together. It feels really big and ambitious. His work has been critical in helping us talk about alphin internally and externally - whether it's with applicants, employees, our customers, and our current or prospective investors.
We are incredibly pleased with the outcome of working with Ricardo. He delivered everything we hoped for and more. It's been a great success.
