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Navigating the jungle of exponential change!
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In our in-depth article on the impact of AI in advertising, we explored how generative models, programmatic advertising, and chatbots are already reshaping the marketing landscape. To illustrate the pace of this transformation, here’s a brief journey through five standout use cases. How has visual quality evolved? What’s happened to planning, set-ups, and post-production effort? And are we already at the point where AI acts as a creative co-director, running campaigns on autopilot—faster, cheaper, and more seamlessly than ever? Take a look and decide for yourself:
In May 2024 Paris Saint-Germain unveiled their new home jersey entirely with generative AI—no large photoshoots. Instead, models ran behind the scenes to produce realistic social-media visuals in minutes.
Explore the campaign
This AI concept spot for Adidas’s “Floral” collection wasn’t commissioned—it was purely speculative. Midjourney generated the floral illustrations, RunwayML animated them, and traditional editing tools polished the final look. The result: living, breathing patterns without painstaking frame-by-frame work.
Watch the spec ad
Vodafone’s fully AI-produced commercial, directed by Sebastian Strasser and created with Lipstick AI Studio and global agencies, uses rapid cuts and near-photorealistic renders to immerse viewers in a pulsating flow of connection—no camera crew required.
See the spot
Volvo’s campaign spot skips the cars entirely in favor of a generative-AI narrative about resilience and renewal. What once took months to shoot and edit was completed in mere weeks by AI.
Watch the video
Using a single prompt and reference image, AI expert Mauricio Tonon demonstrated how REVE’s GenAI engine can deliver a near-broadcast-ready product video in minutes—90 % generated automatically, with zero post-production.
View the clip
These five cases are just a glimpse of AI’s capabilities today. AI is no longer a mere technical assistant but has become a creative co-director that shapes ideas, stretches budgets, and unlocks entirely new playing fields. In the coming months, AI-powered workflows, automated storyboards, and interactive experiences will become the industry standard. Leaders who embrace the fusion of human creativity and artificial intelligence now will lay the foundation for breakthrough campaigns—and secure a decisive edge in tomorrow’s advertising landscape.
Carscoops. (2025, 6. März). First AI-Generated Video Ad From Volvo Doesn’t Show A Single Car.
https://www.carscoops.com/2025/03/first-ai-generated-video-ad-from-volvo-doesnt-show-a-single-car/
Muse by Clio. (2024). Does Vodafone’s “Rhythm of Life” Chart a Future for AI Ads?
https://musebyclios.com/advertising/does-vodafones-rhythm-of-life-chart-a-future-for-ai-ads/
C’Sek Creative. (2024). Floral by ADIDAS: AI-Advertising.
https://www.csekcreative.com/floral-by-adidas-ai-advertising/
Tonon, M. (2025, April). HIBIKI Produktvideo – GenAI & REVE AIImage Generator [LinkedIn-Beitrag].
https://www.linkedin.com/posts/mauricio-tonon-585722267_genai-reve-aiimagegenerator-activity-7315464310049193984-g07J
Paris Saint-Germain. (2024). PSG Home Kit Launch 2024/25 [Twitter-Beitrag].
https://x.com/i/status/1788826888393179529
Gloo Digital. (2024). Would You Believe AI Made This PSG’s New Kit Reveal?
https://www.gloo.digital/blog/would-you-believe-ai-made-this-psgs-new-kit-reveal
Leaders Net. (2024) Vodafone launcht erste vollständig KI-basierte Werbekampagne
https://www.leadersnet.de/news/84836,vodafone-launcht-erste-vollstaendig-ki-basierte-werbekampagne.html