What trends and shifts can we expect to see in 2024?
1. AI-driven transformation and modernized enterprise software: The convergence of generative AI and automation, driven by LLMs, will reshape the future of work in 2024. This AI revolution, which is impacting various sectors, will drive significant changes in the employee experience and work processes. As a result, the enterprise software market will further undergo a significant transformation, adopting modern SaaS models and generative AI technologies as a direct result of these AI and automation trends.
2. Emphasis on building trust and environmental sustainability: In 2024, businesses will prioritize building trust through fundamentals such as empathy, reliability and accountability. This focus is essential as businesses navigate what is expected to be a super challenging year. In addition, environmental sustainability will continue to be increasingly central to business strategies. Emphasizing green market opportunities is a key area where companies can demonstrate their commitment to building trust and ethical practices.
3. Customer experience and digital commerce innovation: The evolution of customer experience (CX) will be a key focus in 2024. CX teams will need to adapt to the changing landscape, balancing new technologies and old strategies. Digital commerce needs to embrace AI and augmented reality, serving as a prime example of how CX is evolving. These technologies will enable more targeted and efficient approaches, demonstrating the potential of digital transformation to improve customer interactions.
4. Disruption and opportunity in the B2B sector: In the B2B sector, marketing, sales and product functions will face disruption and opportunity from generative AI. This trend will make strategic alignment and adaptation more critical than ever before, providing both challenges and potential for innovation in the B2B space.
5. Aging Workforce and Workforce Shortages: The challenges of an aging workforce and sector-specific labor shortages will ask for more practices to support older employees, including flexible working arrangements and age-friendly environments, while also addressing skill gaps through targeted recruitment, training programs and AI-solutions.
6. Shifting Job Landscape with AI Impact: Once perceived as a job threat, AI is now enhancing productivity by automating tasks and transforming skill requirements. Traditional entry-level roles are fading due to AI, urging employers to take a proactive role in preparing individuals for future jobs. The importance of soft skills like leadership and effective communication is rising, positioning humans for success in the evolving job market.
These trends underline the continuous and dynamic evolution of technology, strategy and consumer behavior. Adapting to these changes will be crucial for anyone who wants to stay ahead in the rapidly changing landscape of 2024.
