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by our Co-CEO Jutta dos Santos Miquelino
More informationby our Co-CEO Jutta dos Santos Miquelino
In an era of rapid digitalization and global, as well as cultural change, we often face a dual challenge: How do we maintain control in a world that is constantly changing? And how can we not just survive, but grow and thrive in an environment characterized by ever-evolving conditions? Or more importantly, how do we keep the power to shape our future in our own hands? One answer to these challenges lies in the use of collective intelligence. It allows us to unlock new horizons of collaboration, innovation, and shared progress. Collective Intelligence Design (CID) is not only a tool to promote implementation competence in change, but also a promising response to the skilled labor shortage and the challenges of an aging society. By orchestrating the skills and experiences of people across all age groups and levels of qualification, we manage to bridge knowledge gaps and use expertise more efficiently. This way, we can better exploit the potential of each individual and strengthen collective know-how. This is key to not only mastering current challenges but also actively seizing opportunities for development and transformation.
Here’s a brief overview of the various options offered by Collective Intelligence Design and a sketch of the prerequisites for how it can help us make the leap from insight to implementation.
THE classic example. When we think of collective intelligence, we think of crowdsourcing and the power of the group. In a world where each individual can contribute, a new form of collaboration emerges. Businesses that leverage this not only seek new ways to develop market-conquering products but also aim to strengthen their cultural resilience. They build a bridge between their corporate culture and the diversity of the global community.
Sharing knowledge across corporate boundaries opens up unprecedented opportunities (as exemplified by Wikipedia). By creating platforms where knowledge flows freely, we not only strengthen our internal competence but also address the skilled labor shortage with a new strategy: making knowledge a common good and fostering a culture of learning and sharing.
Swarm intelligence is more than just a means of problem-solving – it symbolizes cohesion and dynamic interaction. It particularly appeals to younger generations as it embodies values such as teamwork, transparency, and collective creativity – all key aspects essential for Millennials and Generation Z in the workplace. Companies that foster swarm intelligence create an environment where young talents can thrive as they experience a culture of participation and shared responsibility.
Stigmergy, a concept derived from observing the behavior of insects, especially ants, describes how individual group members coordinate their activities, not through direct communication or command chains, but by reacting to changes in their environment created by the actions of others. In a corporate context, this means that employees advance their tasks based on the work already done or the "trails" left by their colleagues. This method of problem handling allows for efficient management of complex tasks without central control.
Collaborative Problem Solving forms the core of any advanced corporate culture. It involves uniting individual skills and perspectives in a cooperative process to find innovative solutions beyond the limits of the individual. Practically, this means bringing together team members from different disciplines and hierarchical levels to collectively scrutinize processes, generate ideas, and ultimately enhance corporate efficiency.
In the digital era, intelligent systems are no longer just support tools but essential partners in our pursuit of continuous improvement and customer excellence. Through Intelligent Engagement, we incorporate the collective intelligence of our employees by offering them platforms not just to share their knowledge but also actively participate in shaping corporate processes. This principle of shared wisdom allows each individual to make a valuable contribution to the greater whole.
Intelligent Contribution goes a step further, enabling employees to directly infuse their expertise and insights into product development and service optimization. Advanced analysis tools and feedback systems ensure that every voice is heard and every idea has the chance to be explored and assessed.
Intelligent Evaluations complete this trio by providing objective and data-driven assessments of contributions and performances. They use algorithms and machine learning to measure the effectiveness of ideas and support the prioritization of initiatives, leading to more informed decisions.
The application of Collective Intelligence Design begins with a fundamental understanding of what drives and hinders people in a particular task. It is the human aspect that can cause even the most technical projects to fail – often lost in the thicket of corporate complexity (from authorities to corporate folklore). Studies show that a large number of projects fail due to a lack of user acceptance, insufficient stakeholder involvement, or failure to adapt to corporate cultures. Therefore, in the initial phase, it is crucial not only to conduct a detailed content analysis of the task but also to illuminate the motivational aspects. This step is decisive in choosing the most appropriate form of collective intelligence, bundling the necessary expertise, defining decision-making paths, and identifying relevant stakeholders. In addition, the project is given a distinctive character, which is filled with life and further developed in the following phases.
We start with an in-depth exploration of the project landscape, identifying the underlying challenges, needs, motivations, and barriers. Through careful analysis and involving all relevant stakeholders, a clear picture of the task and project environment is drawn. This is crucial to determining the suitable form of collective intelligence, defining the project character, bundling expertise, and setting the course for the project's direction.
In this step, the previously defined project character becomes tangible and the guiding principle of the entire venture. It not only shapes decisions and actions but also becomes an experiential and unifying element for all participants.
With the common goal clearly in mind, we focus on strengthening the engagement of all participants. In this phase, it is essential to build trust and give everyone room to contribute their expertise and opinions. Every thought, every perspective can pave the way to a solution. At the same time, it is important to carefully accompany the conceptual development to ensure that the goal is never lost sight of. Once the options and possibilities are clearly defined, a seamless transition to concretization must occur.
The implementation phase in Collective Intelligence Design (CID) does not start only after the development phase – it is an integral part of the entire process from the beginning. CID is characterized by its flexibility and the ability to seamlessly switch from conception to realization and back if necessary. Crucial for the successful leap into implementation is a special focus on knowledge transfer (e.g., from external experts to internal implementation teams). This ensures that, in addition to building engagement, the necessary competence development also takes place. This process is supported by the continuous involvement of those responsible for implementation as well as all other stakeholders from the outset.
Another central component is the development of a clear roadmap, the pilot (similar to Minimum Viable Products, MVPs), the collective definition of success criteria, and the capture of all open questions for implementation. This is aided by conducting the closing meeting of the conception phase as a release workshop. In this setting, all decision-makers and stakeholders come together to determine the "Winning Ideas" and transition them into the implementation phase.
This dynamic and iterative approach ensures that CID is not just an abstract concept but is translated into concrete, implementable, and successful strategies. Projects are thus designed with and for people, harnessing the full potential of collective intelligence.
Let's shape the paths of the future together. With Collective Intelligence Design, we not only create solutions for today's challenges but also lay the foundation for tomorrow's innovations.
